LeadWorks
Revenue personas to tune your go-to-market
LeadWorks powers sales and marketing leaders with data-driven insight about ideal company and lead profiles, conversion rates, and new frontiers for growth
Quantified Funnel Analytics
Understand Your Funnel
Explore Untapped Data
Build Funnel Analysis
Deliver GTM Insight
Rich Analysis
Data-Driven Revenue Personas
Leveraging all of the data from your marketing stack, LeadWorks provides a detailed understanding of what prospects you’re currently winning with, plus opportunities for your next frontier of growth.
Blending persona, company, and funnel information forms a complete view of your go-to-market performance from lead to opportunity and customer. Often, this information is housed in marketing systems, but it takes a service like LeadWorks to extract, explore, and surface key insights about how to grow.
LeadWorks acts as your partner in the growth journey to understand your ideal customer, quantify the effectiveness of various personas, and deliver the deep segmentation every marketer needs to unlock new growth.
Lead Growth
How much have leads and contacts grown over time?
Leads by industry
Which industries are generating the highest percentage of leads?
Conversion Rates
What percentage of leads are converting into valuable sales opportunities?
Leads by Job Level
What job levels produce the highest quality leads for your sales team?
Leads by Role
Which roles and titles produce the highest quality leads for your sales team?
Heat mapping
Which combinations of industries, roles and job levels produce the most success for your organization?
