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Get to know your ideal customers inside and out

The fastest-growing companies have a data-backed understanding of their ideal customers. Our team will not only define your buyer personas but provide data-backed insights into which customers can provide the most value to your business.

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People + Data + Tech

Accelerate your growth

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Analyze key customer segments We deliver a complete analysis of your CRM and MAP to identify key customer segments that will inform ideal customer profiles and acquisition strategies.
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Build marketing and sales alignment We bring key stakeholders together for a collaborative session designed to build consensus around marketing and sales strategies and tactics.
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Fine-tune lead generation results We provide tailored recommendations to better target your ideal customer profiles and buyer personas to improve marketing and sales performance.
Rich Analysis

Data-Driven Growth

Where are your leads coming from? Leveraging data collected from your CRM, marketing automation and other external sources, your report will give you a detailed understanding of what prospects you’re currently attracting — who they are and the industries they work in. 

But generating leads is only half the battle. We provide insights into how those leads trickle down your funnel. 

All of this information helps you understand not just who your ideal customer is, but the effectiveness of your current marketing and sales efforts with different segments of prospective customers. 

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How it works


Ready to acquire your best customers?

Talk to our team to see for yourself how LeadWorks can align and empower your marketing and sales teams.

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